Naked Courage

Competition is fierce for highly skilled, diverse talent. Yet, employer
brands do not employ a differentiating strategy.

Employer Brand Agencies deliver muddled thinking.
They say they’ll create a strategy but really they gather information from you, put it in a slide deck and present it back as ‘strategy’ when really it’s a glorified re-organisation of what they heard.
That’s not a strategy.
That’s lots of stuff getting in the way of what really matters.
No wonder everyone in this space looks and sounds the same.
They all have generic, undifferentiated strategies.

Strategy is your opportunity to differentiate.

That's why we created Naked Courage.

Where we deliver a unique strategy

so you can outmanoeuvre the competition and attract the talent you need.

Let’s talk

What we will do for you

Create your Employer Brand Strategy
We’ll find the unique characteristics of your business (naked bit) which have the potential to attract, then use a single truth to truly differentiate you (courage bit) in the market.

Already have an Employer Brand Strategy?
Let us refresh it. Share your raw research and data, and we’ll find your naked courage.

With a Naked Courage Strategy, you can build recruitment campaigns, a website, creative assets,
internal communication plans, retention campaigns and so much more.

Discover your naked courage

The problem.

You’re still

fully clothed.

HR, the founders or the Chief People Officer are almost never aware of what their truly unique characteristics are because they won’t show up clearly in your pulse survey or an exit interview but trust me they are there,
and we will find them for you.

We will deliver a bespoke employer brand strategy
for you. Why? Because having

naked

courage

gets you noticed

So you can attract 10x talent to positively disrupt your culture, B level talent
that can grow and excel with you and C level talent that is happy to work for you.

The strategist

Chirag

I am an award-winning strategist, founder, and creative thinker.

I have worked with some of the top employer brand agencies in the market and developed and delivered ‘naked courage’ brand strategies for global giants, dynamic startups and challenger brands.

I have built EVP’s and employer brands that are future proofed, deliver for C-suite’s strategic objectives and foster unity, create organisational change and out manoeuvre the competition.

Who I've worked with

Strategy: Grow like nowhere else

Strategy: What moves you, moves our world

Strategy: Success is personal

Strategy: No challenge like it

Company EVP

Early Careers EVP

Retention EVP

Challengers Brand EVPs

Talent attraction strategy

We outmanoEurve,

not outcompete

Strategy

Sprints

Lead with hypothesis

Co-create

Work interatively

Gather sound data

Capture the feel